Amazon.com (NasdaqGS:AMZN) is facing imminent multi billion dollar regulatory action from the U.S. Federal Trade Commission over alleged deceptive advertising practices. The probe centers on how Amazon runs its advertising auctions and discloses key terms to advertisers and marketplace sellers. Potential outcomes include multi billion dollar penalties and new compliance requirements for Amazon's advertising business. For investors watching Amazon.com at a current share price of $246.0, this...