Apple (AAPL) showcased its new AI-powered Siri (Siri AI) at its 2026 Worldwide Developers Conference (WWDC), a long-awaited entry into the AI race from the iPhone maker as it offers a more personal style of digital assistant. Creative Strategies CEO and principal analyst Ben Bajarin speaks with Julie Hyman about Apple's strategy to bring AI to the mainstream for its consumers. This was Tim Cook's final WWDC as Apple CEO before he steps down this September, transitioning into an executive chairman role.