Market
Apple Just Did Something It Wouldn’t Even Do During COVID, and Wall Street Is Freaking Out
Yahoo2026.06.27Source: Yahoo
Apple (NASDAQ:AAPL) rarely raises prices. That has been a working assumption on Wall Street for roughly two decades. The company absorbs component costs, squeezes suppliers, redesigns around the problem, and protects its margin envelope without making customers pay more for the same box. So when Apple confirmed Friday that it was raising prices an average of ... Apple Just Did Something It Wouldn’t Even Do During COVID, and Wall Street Is Freaking Out

