Market
Amazon moves Prime Day back to June, keeps it a four-day event
Yahoo2026.06.02
Amazon.com will host its annual Prime Day sales event from June 23 to June 26 after launching the event in July for the past five years, citing major holidays and sporting events as factors in its decision. Prime Day is one of Amazon's biggest sales events of the year, and helped drive $24.1 billion in U.S. online spending in 2025 when it extended the event to four days from two, according to data from Adobe Analytics. The e-commerce company considers U.S. and global events, religious holidays and bank holidays when choosing the dates for Prime Day each year.
