Market
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
Yahoo2026.07.14
PRINCETON, N.J. & CHENNAI, India, July 14, 2026--INVIDI Technologies, the global leader in addressable advertising, today announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This enhancement allows brands to execute Programmatic Guaranteed ad campaigns reaching households that were previously impossible to target digitally.