# Does Cirrus Logic's (CRUS) Apple Design Win Quietly Reframe Its Customer Concentration Narrative?
In an increasingly competitive semiconductor market, Cirrus Logic (NASDAQ: CRUS) has taken significant steps to solidify its standing within the tech ecosystem, particularly through its relationship with Apple Inc. Recent announcements from Cirrus Logic not only signal an internal leadership transition but also mark a pivotal moment in its collaboration with Apple, potentially altering how investors perceive the company’s customer concentration risk.
Leadership Transition at Cirrus Logic
On March 25, 2026, Cirrus Logic will witness a notable shift in its executive team as Chief Financial Officer Jeff Woolard assumes the role of Principal Accounting Officer (PAO). His predecessor, Ulf Habermann, is set to transition into another senior finance position without any reported operational or policy disputes. This move is expected to bring continuity and stability to Cirrus Logic’s financial strategies amidst a changing market landscape, as Woolard has been with the company for over a decade, providing a wealth of experience in managing its financial operations.
Strengthening Ties with Apple
In conjunction with this leadership change, Cirrus Logic received significant validation from Apple with the formal acknowledgment of its role as a supplier, alongside a new design win for a Face ID chip. This development underscores the growing reliance of Apple on Cirrus Logic’s advanced semiconductor technologies, particularly in the rapidly evolving sector of facial recognition and augmented reality. By securing a design win in such a critical area, Cirrus Logic is not just reinforcing its existing partnership with Apple but is also expanding its footprint in one of the tech giant's most lucrative product lines.
