Meta Platforms (NasdaqGS:META) and Lightspeed Commerce have launched a direct integration that syncs in-store sales data with Meta's advertising systems. The integration allows physical retailers to connect point-of-sale transactions to Meta ad campaigns, even without an ecommerce site. The move is aimed at improving attribution of Meta ads to offline purchases and expanding Meta's role in brick-and-mortar retail marketing. Meta Platforms enters this partnership with Lightspeed Commerce...