Rumble, which hosts U.S. President Donald Trump's Truth ‌Social platform said it would ‌begin operating under the name 'RUM Group' and ​oversee a new AI-focused business unit in addition to its namesake video platform. The move, announced on Wednesday and ‌effective from ⁠June 18, comes after the company closed the acquisition ⁠of German AI cloud company Northern Data. Here are some details: • The video ​platform and ​cloud services ​provider last year ‌announced it would acquire Northern Data in an all-stock deal valued at roughly $767 million.