Market
New Research: Google's AI Overviews Now Cost Websites 58% of Their Clicks
YahooMay 19, 2026
SINGAPORE, May 19, 2026--New research from Ahrefs, a leading marketing platform, found that Google's AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago. Despite Google’s statements that links in AI Overviews get higher clickthrough rates than if outside of it, the jump suggests that with AI Overviews in their current form, those clicks to websites won't come back.