The AI search race isn't just about answers anymore—it's about how to make money from them. And while Alphabet Inc. Google is leaning into ads as the next evolution of search monetization, Perplexity AI is quietly pointing in the opposite direction. In an exclusive response to Benzinga over email, Perplexity's Chief Communications Officer Jesse Dwyer suggested the industry may be asking the wrong question entirely. Google Rebuilds Ads For The AI Era For incumbents like Google, the path is famili