Market
For the first time in 19 years, Apple’s flagship isn’t a phone
YahooMay 11, 2026
Since January 2007, Apple (NASDAQ:AAPL)’s flagship has been one product: the iPhone. For 19 years it defined the company, the cash flows, and the strategic narrative. In 2026, that center of gravity is shifting. The flagship is now a head-mounted ambient computing platform built around the Vision series and the upcoming Ray-Ban-style smart glasses, with ... For the first time in 19 years, Apple’s flagship isn’t a phone
