Vanguard today announced a new integration with Amazon's Alexa, making it easier than ever for index fund investors to discover and enroll in Vanguard Investor Choice, the world's largest retail proxy voting choice program. Investors can now say "Alexa, take me to Vanguard Investor Choice" to explore the program and receive a direct link to enroll. The experience was creatively supported by Brand Innovation Lab, the creative arm of Amazon Ads.

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