Market
Cash and Gift Cards Dominate Consumer Reward Preferences: Kashkick Survey of 224,000+ Aligns With $507B U.S. Gift Card Market
Yahoo2026.05.29
New Kashkick data finds 54.14% of consumers rank cash as the #1 most desirable reward, with gift cards a clear second — pointing to the same liquid-rewards preference driving the half-trillion-dollar U.S. gift card market.Tampa, FL, May 29, 2026 (GLOBE NEWSWIRE) -- A new Kashkick survey of 224,679 U.S. consumers across all 50 states finds that cash and gift cards together dominate consumer reward preferences, with 54.14% of respondents ranking cash (PayPal, Venmo) as their #1 most desirable rewa
