Market
AT&T adds more wireless subscribers than expected as bundling pays off
YahooApr 22, 2026
AT&T added more wireless subscribers than expected in the first quarter, benefiting from customers opting for the telecom provider's packages bundling wireless and high-speed fiber services. In a highly competitive market, network providers have extended device subsidies, added plan discounts and increased investments in network infrastructure to attract and retain customers. About 42% of AT&T households that use home internet services also opted for wireless plans, a convergence dynamic that analysts had flagged as a key differentiator.
